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The Hundreds
The Hundreds clothing was founded by Bobby and Ben Hundreds in 2003. The brand offers a full line of apparel, including clothing, shoes and headwear like snapback caps. The brand is rooted in the Californian lifestyle and in skateboard, surf, punk and hip hop culture. The products are heavily influenced by the design, nostalgia, and emotion of '80s and '90s street culture, like 1980s surf-culture tees, 1990s skateboarding apparel and early street wear. The brand created some iconic logos and prints, like the Adam Bomb character for example. The Hundreds also runs an online and printed lifestyle magazine, as well as a popular, daily updated, blog. The company's strategy shows how word of mouth combined with a strong online presence can lead to success. The Hundreds is now one of the most popular streetwear brands in the world, but just keeps doing whatever they like. The Hundreds wants to sell but not sell out.
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